Business idea based on emotions of generations
There is nothing new about that companies, in order to sell products, try to play on the strings of certain emotions of the general public. Mainly when they advertise their new products, services. Look at Apple’s history of ads as an outstanding example. Or Google’s fine efforts.
There is a particular case however, when there is no such well-crafted, manipulative ad in place. It is the service itself which reminds you of the countless weeks of adventures, Turbo Boosting™ to all heights, speeding through states in missions. And Jon knows that well (the car is advertised as a part of Jon G’s rental). He certainly shares the sentiment, and saw the chance to do business with us, the kids from the past.
The owner of this car is right, in my opinion. There is a huge market out there, all the adults (?) today, used to be those children sitting front the TV in excitement and with never ending curiousity. And is there any better place than Los Angeles, California?! Hardly.
But it’s just the car, looks same from outside, right?! There is no KITT in reality?! What is so special about then? Well, just like with Apple products, there is the sum of important (killer) details:
Does this count as an argument for viable business model? Not yet? Then maybe:
I have the feeling that this particular car will have a huge mileage very soon (or has already), and will need a lot of maintenance. I see it rolling regularly into a moving base of a truck for the usual check-ups… 😀
Price: $175 a day with a 100 miles travel allowance