Soft Skills: Why are they important for your business

Some of the most important professional skills – for employee and employer – are not taught at school and cannot be measured. We call them soft skills.

You are a good programmer, editor, designer but that is not enough if you do not have good communication with the people you work with.

Unlike so-called hard skills, skills that can be proven and measured, soft skills cannot be measured. Some examples of ‘soft’ skills are analytical thinking, verbal and written communication, ability to motivate, negotiate and guide. Research has shown that employers appreciate more ‘soft’ skills than technical skills such as reading comprehension and maths. Soft skills make it easy to connect employees. They are key to building interpersonal relationships, increasing personal visibility, and creating opportunities for progress. You can be the best in what you do, but with no ‘soft’ skills your chances of success in your career are much weaker.

So, read what these skills are:


Both written and verbal communication are skills of high importance in the workplace because they determine the way people experience you. They also improve your chances of building a good relationship with your colleagues.

Communication skills contribute to your overall efficiency as they help you understand clearly what your superior expects you to do to get the job done properly.

One way to improve your communication and presentation skills is to go through some of the courses or seminars available to find on the market.


The company’s success almost never depends on one person. Success is a result of the work of a group of people who have a common goal. When employees realize the synergy of their different talents, everyone is on the payroll.

Employers are looking for team players to build an office-based culture based on friendship and collegiality, as it helps keep employees and attract new talented people. In addition, good co-operation with your colleagues increases the quality of your work.

So help your co-worker when you see that he need it. Another way to build a good relationship is to do a colleague’s assignments while he is on vacation.


Things do not always go according to plan and therefore need to be able to adapt and find another solution. Successful leaders are those who know how to be flexible when problems arise.

The working environment is changing rapidly today. Employers, therefore, seek workers that can quickly adapt to changes in the industry.

Therefore, be a person who accepts changes early on. For example, accept new technologies. This is crucial to show who is ready to face new challenges. Look the new courses and share your knowledge with your colleagues to help them gain new knowledge and skills.


When something goes wrong, do something and show the employer that you know how to solve the problems.

Enterprises always rely on employees who are capable of solving problems.

Critical observation

Data does not mean much if you do not know how to interpret them. Is there a pattern that is constantly appearing? What else should you notice? Critical observation can help you become a better worker.

Businesses need such people. They bring a new perspective and offer intuitive solutions and ideas to help companies get closer to competition or improve internal processes. To be a critical observer, you need to be able to analyze and use the information. One approach is to identify patterns of behavior at work.

Be a leader

If you know how to be a leader, it increases your chances of being promoted or that your employer increases your salary. Managers are always looking for employees who have the potential to be leaders, as these workers will take over the responsibility one day and continue to build the company’s legacy.

Being a leader does not always mean that people should do what you want. Being a leader means knowing to inspire people and encourage them to realize their full potential. One way to achieve this is to become the leader of a smaller team. This will allow you to try to manage people, motivate your team and assume additional responsibilities.

By Tomislava

One Reply to “Soft Skills: Why are they important for your business”

  1. Great article. Many companies do not place adequate emphasis on soft skills to sustain their resources and business.
    My book, “The Importance of Soft Skills For Global Managers” highlights several keys aspects for company success and global sustainability.


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