5 steps to become a brand


What is branding? How to build a brand in a few simple steps? How can branding influence the popularity of a product or service? Why do you need to build your own brand today if you want to succeed in the business world? Branding is one of the fundamental principles of building a successful business …


Employers, Generation Z is here – are you ready?


Many folks are aware of the Millennial generation and the impact they have had on society. Fewer of us know much about Generation Z, the next big demographic to come on the scene.   Generation Z refers to those born in 1995 or later. They are distinct from the Millennial generation, which refers to those coming …